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	Yes No	Git your guitar solo: visualizing audio versions Zeeshan Lakhani, SocialBomb For those writing in riffs, composing songs, or endlessly mixing tracks, it's not unfathomable to ha... READ MORE For those writing in riffs, composing songs, or endlessly mixing tracks, it's not unfathomable to have a desktop cluttered with 30 variations of the same recording, labeled with numbers or specific notes in the title. "Git your guitar solo: visualizing audio versions" is a presentation on a project that hopes to centralize and manage these variations and go further by archiving useful musical information throughout the lifetime of a sonic snippet. This project focuses on a specific angle of the "audio diff" initiative that is being researched and cultivated (http://bit.ly/pyPN2y); specifically, it extends version control by adding a layer that visualizes and signifies musical differences (pitch, tempo) over the course of a changing audio track. We will discuss the systems that our project is being built upon--in particular, Git (http://bit.ly/qIzejI) and the Echonest Developer API (http://bit.ly/n5a7OY), and showcase how version tracking can actually become an interactive tool. Convergence / Film / Music datavis, git, music
	Yes No	Beyond Dance Dance Revolution Laura Kriefman, Guerilla Dance Project Throughout the last decade, Dance Dance Revolution (DDR) swept the globe, heralding a new craze for ... READ MORE Throughout the last decade, Dance Dance Revolution (DDR) swept the globe, heralding a new craze for dance & gaming experiences. But as with many dance games, the harder it gets (as players advance through levels), the less movement is used (as players conserve stamina to score points). Can we bring the dance back into dance games? Can we hijack this genre to deliver game experiences that encourage users to ‘freestyle’? Can we use new robotic technologies, sound engineering, rigorous quantum mechanics & motion capture to do it? This panel will focus on two new projects: quantum mechanics based ‘Danceroom Spectroscopy’ & the motion sensor based ‘Guerilla Dance Project’. Using art, science & game mechanics, these projects encourage collective action & harness our fascination with social play. And unlike DDR, the more artistically users interact, the more rewarding the results, regardless of age or fitness levels. Watch older people outplay teenagers. It’s a totally different experience of dance & game play. The panel will discuss the development process, the hurdles (including how to make artists understand quantum mechanics), the vision of these projects, & what they reveal in terms of gestural experience & game design. Chaired by Choreographer Laura Kriefman the panel will explore the practices of David Glowacki, chemical physicist; Joseph Hyde, composer; Matthew Bickerton, Digital technologist; & Victoria Tillotson, Producer at Pervasive Media Studio, Bristol. Convergence / Film / Music Interactive, Pervasive, science & the public
	Yes No	Emotional Truths in Branded Emerging Media Tina Roth, Digital Kitchen The art of storytelling continues to evolve with every new strain of communication. Throughout, we h... READ MORE The art of storytelling continues to evolve with every new strain of communication. Throughout, we have summoned the human spirit within each. Add a brand to the mix and the challenge becomes even more complex. This panel will explore the ways we attach emotional relevance to branded emerging media. Featuring today's most innovative digital storytellers, we'll share and discuss examples of emotionally resonant narrative work. Convergence / Film / Music branded content, emerging media, storytelling
	Yes No	Power Shift: Gadgets Rock Entertainment Ecosystem Kristin Hehir, Rovi Corporation We love our gadgets — all three, four, or even five of them. Daily, we constantly use our iPad, s... READ MORE We love our gadgets — all three, four, or even five of them. Daily, we constantly use our iPad, smart phone, laptop, iTouch, and devices that interact with our TV. Research confirms that we love to multi-task with our media — while watching TV, we surf the web, text and instant message. Generation Y may not have grown up with electronic gadgets but they face it full on as corporate America is grappling with how to use the iPad as a business tool while for many Generation Z ankle-biters, the iPad is their Fisher-Price busy-box. Today, technologists and content owners struggle to make content flow freely from one device to another, but we all know that day will come. This session will take a look at our fascination with being connected anytime, anywhere as it weaves itself into the very fabric of society, forever changing how we live, work and play. It will address how touch screen, connected, and high-resolution technologies are shaping consumer and social behavior, and defining what consumers expect their gadgets to do for them tomorrow. Convergence / Film / Music connected devices, Consumer experience, tablets
	Yes No	Streamweaver: I believe you can take me, live Evonne Heyning, TechSoup Global One room. Dozens of celebrities streaming in from around the world. Two livestreaming producers and... READ MORE One room. Dozens of celebrities streaming in from around the world. Two livestreaming producers and communication pros at the front of the room fielding your questions on how to host vibrant local & global conversations. Tips, tools, techniques, surprise guests and advanced production secrets shared. Shhh....don't tell everyone the URL! Your questions and live feedback mingles with the virtual peanut gallery of startup professionals, music pioneers, celebrities and SXSW attendees. Your lovely hosts juggle and weave streams from around the world to bring a new type of global conversation to SXSW. This dual workshop is designed to show local/global conversations from the inside out as professionals plan to host virtual meetings, online conferences, livestreaming features or campaigns that include live participation with video from any location. We will be answering your livestreaming questions live while talking about the human aspects of connection in virtual collaboration. Convergence / Film / Music Celebrity, livestreaming, Production
	Yes No	Platforms and Players in Music Discovery Jeff Castaneda, MTV Changes in social and digital media have transformed the way content providers, news organizations a... READ MORE Changes in social and digital media have transformed the way content providers, news organizations and fans are discovering and consuming music on digital platforms. In order to succeed, artists need to be make their music is reaching the different ecosystems and platforms where there fans are spending time. The emergence of new social and digital platforms have also provide artists with opportunities like never before to get their music discovered. This panel will include a roundup of the different leaders pushing the boundaries with music discovery discussing emerging ecosystems and platforms trending that artists and content providers need to be paying attention to get their music heard. Convergence / Film / Music digital media, emerging platforms, music disovery
	Yes No	Social Storytelling: Real-World Experience Lindsay Gruenhut, Thinkwell Group Location-based entertainment has long been a fertile test-bed for emerging technologies, applying cu... READ MORE Location-based entertainment has long been a fertile test-bed for emerging technologies, applying cutting-edge tech in radical theatrical & interactive methodologies (flight simulators, special-venue 3D & large-format film, interactive museums, robotics, etc.) — but what happens when technology makes a shift towards the social & screen-based? Even as the world is migrating to personal, individualized digital experiences & social networks, more and more we still need to get out and actually socialize. Leading experts in location-based entertainment will share insights into why we will always need to just get out, with and without our digital life in tow, and how hidden technologies can bring “analog” experiences to life. Using case-studies of diverse attractions — “NatureQuest” at the Fernbank Museum of Natural History in Atlanta, Disney’s new Star Tours, the artificial-intelligence fountain at The Pier in Atlantic City, even fan-created mobile games — we’ll explore how technology in physical venues and entertainment experiences is increasingly interacting seamlessly with audiences, creating unique “offline” social technology experiences. Convergence / Film / Music interactive design, location based entertainment, social media
	Yes No	Has Digital Music Made Indie Labels Go Mainstream? Kayla Bruneau, Voce Communications Cloud-based streaming music providers have changed the way digital music is being consumed, and indi... READ MORE Cloud-based streaming music providers have changed the way digital music is being consumed, and indie record labels are cashing in. Label executives (big and small) are negotiating aggressively to make sure they profit from the shift to the cloud where service providers are designing desirable services for a global audience, giving artists increased access to new fans, complete with the latest technology to power the service’s back-end. Moving music to the cloud was an elusive goal for many tech companies and their music industry counterparts until recently. The digital music space has enjoyed an explosion of options in recent months - some with “the big four” label support, some without - all with varying types of subscription models, technology investment and device capabilities. Hear about the strategies for these new business models, how collaboration helps artists reach new fans around the world while offering independent labels increased exposure without sacrificing independence. Convergence / Film / Music cloud services, digital music, Independent labels
	Yes No	Harnessing the Intersection of Technology and Live Music Erin Donahue, DiGennaro Communications Do you remember your first concert? How did it make you feel? Connected. Amazed. Motivated. Inspired... READ MORE Do you remember your first concert? How did it make you feel? Connected. Amazed. Motivated. Inspired. That’s because music is Omnipresent. Creative. The Universal Language. And now, coupled with technology, music is the best way for brands to connect with their target audiences. The universality of music and its ability to create these powerful emotional experiences have always made it a potent springboard, platform or component of brands’ marketing campaigns, and technology is helping improve the live music experience, and creating new opportunities for artists, promoters, brands and fans to connect in meaningful ways. The experience is no longer exclusive to concert halls or amphitheaters, but extends to multiple touch points before, during and after shows. Tools like mobile apps and social networking sites, coupled with branded VIP events and backstage experiences, encourage more interaction and enhanced live music experiences for fans. This session will explore all the ways new media and technology are being harnessed to better connect fans, brands and bands around live music experiences. Convergence / Film / Music brands, music, Technology
	Yes No	HTML5 for Film: Leading Edge or Bleeding Edge? Pat Aufderheide, Center for Social Media, American University Is it too early for filmmakers to start building HTML5 into their production plans? One side says if... READ MORE Is it too early for filmmakers to start building HTML5 into their production plans? One side says if it's not too early for advertisers (check out iAds) it's not too early for filmmakers. Another side says that until their viewers get browsers that are ready for HTML5, they'll stick to technologies audiences can recognize, thanks. Enter into a scenario that lets you stake out your territory, with role-playing by experts, and get your questions and comments ready for the free-for-all portion of the event. Role-players include: Duby S. Filmmaker; Tech E. Vangelist, Doc U Mentalist, and Ad Madman. Convergence / Film / Music film, hmtl5, Web
	Yes No	Surf's UP(nP)! Rudo Boothe, Monseqaxtle, Inc. Learn how UPnP today enables users to create and surf their own personalized Internet at home and ab... READ MORE Learn how UPnP today enables users to create and surf their own personalized Internet at home and abroad! Convergence / Film / Music DLNA, streaming, UPnP
	Yes No	Cultural Conversation: Do we need Arts Journalism? Nicholas Peterson, Central Square Theater In 2007 eminent American Theatre icon Robert Brustein wrote the following critique of NY Times arts ... READ MORE In 2007 eminent American Theatre icon Robert Brustein wrote the following critique of NY Times arts coverage. As we have lived through the transformation of media companies, it rings true and should resonate with all publications that purport to comment on the arts. "Reasonable people can differ about the quality of a work of art. What is less open to argument is the way the NY Times often ignores or dismisses the more significant artistic achievements of the year, while exalting the sensational, the tawdry, and the inane… Who at that newspaper is now preparing to write the obituary of the American theatre it has been helping to bury through artistic injustice and critical neglect?" Collectively, we rely on artists to synthesize the cultural moment in which we live and, over time, we have relied on the arts journalists to reflect on our culture and society. However, instead of arts reviews, arts coverage is being eliminated from media publications. Convergence / Film / Music bloggers, craft, journalism
	Yes No	Interactive Music Videos Killed The MTV Star Michelle Forelle, New York University Ten years ago, MTV shifted from music programming to reality television, and music videos were decla... READ MORE Ten years ago, MTV shifted from music programming to reality television, and music videos were declared as good as dead. Today, the Internet has become a crucial tool in rejuvenating the medium, to varying degrees of success. However, modern music videos are new kind of new creature. Enterprising artists and directors are finding ways to interact with fans using the Internet, with some really fun results. Some bands are going the route of crowd-sourcing material, an approach that has proven somewhat controversial. Others are finding ways to make music videos that you can play with online. Still other artists are interacting directly with fans in their videos (during shoots and after the fact) using third party sites like Twitter. This panel will discuss different approaches to the interactive video from across the musical spectrum, and the successes and failures they’ve encountered. Attendees with an interest in music videos will leave with a great introduction to the kinds of music video techniques that are redefining the medium, the industry, and the relationships between artists and their fans. Convergence / Film / Music Fan Engagement, Interactive Video, Music Videos
	Yes No	Drop the Hammer: What to Do When You Get Screwed Oren Bitan, Buchalter Nemer Interactive media disputes are unique in that they deal with cutting edge products but are similar t... READ MORE Interactive media disputes are unique in that they deal with cutting edge products but are similar to other entertainment-related disputes in that they revolve around certain core rights, including copyright, trademark, likeness, and contractual licenses. This panel will provide its audience with five take away tips on what to do when you think you have "screwed" over by a licensor or licensee, or if someone has misappropriated your copyright, trademark, or likeness. The panel will also discuss contractual provisions that should be included in every licenses to avoid potential disputes going forward. Convergence / Film / Music Dispute, legal, Screwed
	Yes No	Rhapsody To Year Zero: Online Music Then & Now Rob Reid, RipCam Media Rob Reid founded Listen.com in 1998. Listen survived years of warfare between Big Music and the Inte... READ MORE Rob Reid founded Listen.com in 1998. Listen survived years of warfare between Big Music and the Internet to launch Rhapsody – the first digital music service fully licensed by every major label. Now owned by MTV and RealNetworks, Rhapsody remains one of the largest music services online. Rob will review the carnage that befell the first wave of digital music startups, and relate the mistakes made and lessons learned from that era to today. The corrosive influence of vested interests on intellectual property laws will be a major theme, as will the collateral damage suffered by society and the economy when lawyers set out to stifle innovation. These are also prominent themes in Rob’s new book Year Zero (to be publish this summer by Random House), which he will discuss toward the end of his session. Year Zero concerns a group of highly advanced aliens who seek to erase the ruinous fines on their vast collections of pirated American music by destroying the Earth. It is largely fictitious. Convergence / Film / Music online music, rhapsody, year zero
	Yes No	Reinventing Tribal Music in the Land of Earbuds Hal Purdy, AT&T Laboratories - Research A million years ago, the first indie hominid took a stick and started beating on a log. The rest of ... READ MORE A million years ago, the first indie hominid took a stick and started beating on a log. The rest of the tribe swayed or clapped in time. From prehistory until recently, music was a deeply social experience. The advent of cheap recorded music and iPods has led us to don headphones and leave the tribe, turning music listening into a solitary, lonely pursuit. This has now changed. turntable.fm and AT&T's ECHO trial have returned music consumption to a communal, participatory experience. Such services allow people to come together virtually to listen to music synchronously. Importantly, these services blur the distinction between DJs and listeners: users both select the tracks to be played and listen to them, expanding the 50s diner jukebox to be distributed, ubiquitous and encyclopedic. This session explores how music consumption changes with these new social services and the technical/sociological issues that arise when people are once again free to choose and listen to music together. Convergence / Film / Music music, social behavior, social media
	Yes No	SXSW in 3D: Intersection of Film, Music, Digital Sarah Block, Framestore 3D has been around since the 1970s and technological capabilities are finally catching up to our ima... READ MORE 3D has been around since the 1970s and technological capabilities are finally catching up to our imaginations. 3D will continue to evolve more and more quickly as technology advances at an exponential rate. At this year’s SXSW interactive summit, the visual effects and animation studio Framestore will host an engaging, high-level discussion about the future of 3D and how it is being applied to the big screen and beyond. Framestore CEO, Sir William Sargent, will touch upon how this technology is adapting with the myriad ways in which we are consuming information and entertainment, and how 3D is enhancing how we connect with one another. Talking points/topics include: • 3D in the 2012 Olympics • 3D in live music performances (e.g, what was planned for the Michael Jackson tour) • 3D and implications for both traditional (e.g., TV, big screen) and emerging platforms (e.g., Hulu, YouTube, NetFlix, etc.) • Gaming and connect technology • Mobile 3D • Implications for social media Convergence / Film / Music 3D, Post production workflow, Visual Effects
	Yes No	Performance and Technology: Keeping Arts Alive Conor Roche, Roundhouse The survival of arts and cultural activities has never been more crucial, or more in jeopardy. This ... READ MORE The survival of arts and cultural activities has never been more crucial, or more in jeopardy. This survival will rely on illustrating relevance and increasing accessibility via digital delivery, including affordable real-time broadcast and methods that support interactivity. We will discuss methods and emerging expertise in scaling works of performing art and culture to the internet and to the computing platforms that support performance and interaction. Join us as we explore how arts and culture can participate in digital media and emerging technology to reach more people and retain immediacy and value. Convergence / Film / Music art and technology, business models, performing arts
	Yes No	Everything is a Remix, So Steal Like An Artist Austin Kleon, austinkleon.com While many have described the new world of remix culture where “nothing is original,” few have p... READ MORE While many have described the new world of remix culture where “nothing is original,” few have provided practical advice for those of us who find ourselves living and making things in it. Join filmmaker Kirby Ferguson (creator of the video series EVERYTHING IS A REMIX) and artist Austin Kleon (author of NEWSPAPER BLACKOUT and STEAL LIKE AN ARTIST) as they show clips from Kirby's work and discuss how one best goes about being a creator in the digital age. Convergence / Film / Music Creativity, Culture, remix
	Yes No	Why 3D Isn't Enough: Media Convergence In-World John Lozano, VE CoLab This experience will propose theories on convergence in virtual environments (VEs). As well, it shou... READ MORE This experience will propose theories on convergence in virtual environments (VEs). As well, it should uncover some of what SxSW attendees believe about the power of media convergence in-world. The question is whether 3D effects are enough to meet the desires & expectations of those “living”/learning/playing in-world. Converging production-level media in VEs is suggested to offer a more realistic experience toward the goal of persistent learning, but not to the point of "grounding" the surrealistic advantage. We’ve taken advantage of VEs to push experiences beyond the constraints of the physical environment (PE). But, have we really infused the greatest offerings/moments from the PE? Many of the most successful messages are conveyed through film & music. But, there has yet to be an in-world experience that takes full advantage of powerful, rich, production media. If the benefits of the surreal VE, vibrant visual media and the emotional power of fine musical composition are brought to bear in a story-telling world of nearly unlimited experience; the impact on the audience is perceptibly unbounded. The challenge is made. Now let’s seek & explore the answers! Convergence / Film / Music media convergence, story telling, Virtual Environments
	Yes No	Great Content-It’s about choices on a human scale Michelle Andersen, Fandor While content is still king, it takes more than a machine to decide what consumers will be intereste... READ MORE While content is still king, it takes more than a machine to decide what consumers will be interested in, particularly when it comes to films and music. Rather than auto-suggested content, sites with specialty content need curators to make knowledgeable recommendations and careful selections. Hear from experts in the field about how the human-driven process for content selection will help guarantee that people find what they are looking for, as well as content that they may not have known they wanted. Convergence / Film / Music content, digital, streaming
	Yes No	The Art of Music Discovery Aaron Dallek, RevoDeals, LLC. Music discovery is as much an art as it is a science. Every musician wants to know how to get discov... READ MORE Music discovery is as much an art as it is a science. Every musician wants to know how to get discovered by fans who love them and everyone else wants to know how to discover music they love. There are many ways to discover music and be discovered but why do some ways work betters then others? More importantly what’s the key to successful music discovery? We’ll discuss what it takes to discover music and be discovered in our interconnected world. Convergence / Film / Music discovery engine, Music Discovery, music marketing
	Yes No	Tumblr Is The New Hollywood: Rethinking Screens Annelise Pruitt, AP Design In the age of Netflix, Hulu, AppleTV and Youtube, audiences are quickly adapting to these new enter... READ MORE In the age of Netflix, Hulu, AppleTV and Youtube, audiences are quickly adapting to these new entertainment experiences and generating new demands. However, the people who make these technologies are often at odds with those who provide the content, leading to conflict. This session will examine some of emerging trends in user behavior and expectations, how new products and services step on the toes of long-established content/advertiser/publisher relationships, and suggest some paths toward mutually beneficial entertainment services for audience and providers alike. Convergence / Film / Music audience engagement, Business Strategy, Converging Media
	Yes No	How to Break Into Transmedia Andrea Phillips, Deus Ex Machinatio Transmedia is definitely a buzzword these days, and forward-thinkers from Madison Avenue to Hollywoo... READ MORE Transmedia is definitely a buzzword these days, and forward-thinkers from Madison Avenue to Hollywood are trying to get up to speed about what it is and how to get in on the action. This session will show you how to move into transmedia, whether you're a student just thinking about what you want to do with your life, or a well-established professional in another medium. Convergence / Film / Music Career / Work Concerns, media, transmedia
	Yes No	Movie Screens with Frickin’ Laser Beams Adam Russell, wallFour Part of the magic of the movies has always been the act of going to the cinema. Is this just becaus... READ MORE Part of the magic of the movies has always been the act of going to the cinema. Is this just because they have a bigger screen than you have at home, or a better sound system? Of course not. The visceral experience of sharing a film with hundreds of strangers is fundamental to the allure. Interactive, playful media now dominate the landscape. But while videogames are exploring shared physical experiences, they remain confined to small private groups. Social media offers constant ‘connection’ to large groups, but we still leave home to enjoy the real contact of browsing in a coffee shop with others around us. Why aren’t we serving both these needs at once? This talk discusses the delicate process of applying interactivity to large group experiences in real spaces. We’ll cover Loren Carpenter’s seminal early work through the esoteric world of interactive fulldome to the latest mass participation experiments. The session will feature a live 100 player game using laser pointers! Convergence / Film / Music cinema, game, Mass-participation
	Yes No	Curation in the age of mechanical recommendations Matthew Ogle, The Echo Nest At a time when music lives in the cloud and taste preferences can be reduced to algorithmic profiles... READ MORE At a time when music lives in the cloud and taste preferences can be reduced to algorithmic profiles, certain experiences -- such as communal listening, creating mixtapes, and geographically-situated music forums -- have prevailed and even thrived online recently. What role do individual DJs or curators play in today's online music experiences, and how does their work interact with, and even inform, the "big data" approaches taken by larger players? We'll discuss ways in which developers are recreating music experiences lost in the rush to digitize, while incorporating features only possible in a world of interconnected music sources and knowledge. Convergence / Film / Music Algorithms, curation, music
	Yes No	Who moved my media? Allison Vail, Invoke Media In an age of multiple and overlapping consumption of media products, how do technology and advertisi... READ MORE In an age of multiple and overlapping consumption of media products, how do technology and advertising companies overcome these obstacles to provide coherent, relevant and a seamless experience? Convergence / Film / Music Advertising, Entertainment, media
	Yes No	From Capt. Hook to Capt. Jack: Combating Piracy Brynn Moynihan, Horn Group When you’re only making $10 billion a year, the loss of a third of it (approximately $3 billion) e... READ MORE When you’re only making $10 billion a year, the loss of a third of it (approximately $3 billion) every year is a serious problem. Companies in the film and entertainment industry--including the small, independent ones--are constantly combating this issue, and with advancements in technology and the utilization of new media channels industry executives are forced to be more creative with solutions and get ahead of the it. This panel will showcase insights on pirating and how the industry—from Paramount to WPP to AT&T—are combating the problem. Convergence / Film / Music anti-piracy, Paramount, Piracy
	Yes No	Real Time Music Videos Using Social Network Tools Steve ePonto, Conspiração Concept Concerned about how to interact in a different way with the audience in social networks and also pro... READ MORE Concerned about how to interact in a different way with the audience in social networks and also producing integrated contents, the Brazilian independent band Móveis Coloniais de Acaju and the Creative FreakOut Steve ePonto developed a new way of making their music videos: integrating them with social networks and Real Time performances engaging their audience. These integrated projects have been attracting the attention of thousands of fans, thus, attracting the investment of big companies. Which is an unusual achievement for an independent band. Fabricio Ofuji (Móveis Coloniais de Acaju) and Steve ePonto (Conspiração Concept) will present some case studies of their Real Time projects. Also, they will share their experience about getting investment from big companies and give some tips on how to prepare an integrated project toward getting a sponsorship. liked? so vote up Convergence / Film / Music engaging audiences, music video, Social Media Convergence
	Yes No	Transmedia vs. multi-screen distractions Kate LeGresley, Invoke Media Television audiences are no longer limited to one blaring screen. In fact, audiences are interacting... READ MORE Television audiences are no longer limited to one blaring screen. In fact, audiences are interacting with a second or even third screen while watching shows, using their tablets, smart phones and laptops. These electronics compete with the flat-screen for viewer attention. For television, a medium based on impressions, this is a major issue. Convergence / Film / Music Advertising, Entertainment, media

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