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Borana Kostro,
Voice of America
Dial In Radio- People in Pakistan/Afghanistan can call a toll free number from their mobile to liste...
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Dial In Radio- People in Pakistan/Afghanistan can call a toll free number from their mobile to listen to 1 min and/or 5 min radio news update from Voice of America. These news feeds are updated 4 times a day these audio files are placed/updated using the web. We are also working on a technology where people who are charged for outgoing call will just have to give us a missed call and then the automatic system will call them back and they can choose to listen to either a minute long news feed or a 5 min news feed. We want to promote this on mobiles/smart devices in the future and make this available on such platforms.
Content / Content Strategy Dial in Radio, radio over phone, toll free radio
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Yes
No
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Claus Enevoldsen,
Next Issue Media
This panel offers an insider’s guide into the process behind creating customized digital magazine ...
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This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, creative directors, layout editors and programmers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies, how publishers are collecting and using metadata to enhance the reader experience.
Content / Content Strategy digital advertising, digital publishing, HTML5
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Yes
No
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Maria Esteva,
TACC
Today, companies and governments create ever-increasing amounts of data. Large-scale data cannot be ...
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Today, companies and governments create ever-increasing amounts of data. Large-scale data cannot be processed on a laptop, and pie charts are not the answer. How can institutions present terabyte data in a way that allows the public and policymakers to understand complex, pressing issues and make informed decisions? Community leaders and policy researchers address this question with examples of cutting-edge data analysis and visualization tools they've created in collaboration with UT's Texas Advanced Computing Center (TACC). A panel of technologists, public policy analysts, information and visualization researchers will discuss how they transform data into meaningful presentations from projects including: preservation of public information for the National Archives, smart energy use for the Pecan Street Project, and the impact of climate change on national security for the U.S. Department of Defense. Panelists will discuss the processes by which esoteric volumes of data are transformed into visual metaphors using supercomputers, and will share examples of the interfaces and display systems designed for wide audiences to interact with information.
Content / Content Strategy Large scale data analysis and visualization , users interaction with information, Visualizations for decision making
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Yes
No
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Corinna Pieloch,
Brew PR
The panel will feature the founders and some of the most popular talent on YouTube from Maker Studio...
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The panel will feature the founders and some of the most popular talent on YouTube from Maker Studios including Danny Zappin, Lisa Donovan (LisaNova), Shay Butler (ShayCarl), Kassem Gharaibeh (KassemG) and Tim Chantarangsu (TimothyDeLaGhetto) to discuss how content creators can build audiences, increase distribution, connect to brands, and support themselves doing what they love. Session attendees will hear tips from these video pioneers on how they built some of the most popular channels on YouTube and their vision for a new “Internet-age studio system,” focused on creating the best content and delivering the best experience for its audiences.
Content / Content Strategy content creation, Maker Studios, YouTube
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Yes
No
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John Rudolph,
Bug Music
Bug Music, the largest independent contemporary music publisher in the U.S., is now also a multiplat...
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Bug Music, the largest independent contemporary music publisher in the U.S., is now also a multiplatform global music company focused on recording, talent development, performance, TV production and digital music distribution. This case study by CEO John Rudolph traces Bug Music’s evolution over the past six years from traditional publishing to a model of the nimble, multifaceted music company of the future, able to create and provide finished music and video directly to clients and consumers. Bug Music not only boasts the most significant songwriters of today (Kara DioGuardi, Kings of Leon, Bruno Mars, Wilco and others); the past (Johnny Cash, Muddy Waters, Woody Guthrie, Townes Van Zandt and Stevie Ray Vaughan); and classics (including “What a Wonderful World,” “Fever” and “Happy Together”), it also has grown its in-house operation to include a recording studio, performance space and a creative technology incubator to assist in producing animation, games and other content.
Content / Content Strategy Multiplatform, music publishing, Technology
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Yes
No
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Larry Tanz,
Vuguru LLC
Ask consumers, journalists or media execs what they call content that premieres 1st online & und...
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Ask consumers, journalists or media execs what they call content that premieres 1st online & undoubtedly “web-series” comes 1st to mind. The term has become a catch-all for user-generated fare, low budget shorts & content from digital studios. In practice the web-series designation is considered subordinate to content from The Web’s established film/TV siblings. Often the assumption is that web-series merely serve as a proof-of-concept leading to more lucrative film/TV deals. As distinctions between content delivered via broadcast/cable vs. online become murkier in a world of OTT devices & connected-TVs, an increasing amount of high-quality programming is premiering 1st online. On the heels of Netflix’s landmark 26-episode deal with Fincher/Spacey as well as Hulu’s aggressive move into original programming, this lively panel features executives from digital studios & online platforms as well as established talent exploring why online is the new frontier for groundbreaking programming.
Content / Content Strategy digital distribution, online video, programming
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Yes
No
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Paul Bennun,
Somethin' Else
It doesn’t matter if you’re a brand, an agency or a broadcaster: if you just commission interact...
READ MORE
It doesn’t matter if you’re a brand, an agency or a broadcaster: if you just commission interactive stuff — from apps to content — you may well be history. And if you’re a ‘maker’ or non-traditional funder, you need to understand what international opportunities just opened up to you.
Swapping the commissioning model to one that includes publishing and true collaboration is, more and more, the only way to achieve your objectives and make stuff audiences love. This doesn’t come without re-examining some of the basic commercial models for funding content and participating in any future spoils.
Four world-leading makers and funders of games, apps and content share their experience in how collaboration has lead to success (and headaches!) and how a mental shifts to self-publishing has permitted creative excellence and novel business models.
The UK’s Channel 4, AMV BBDO, Preloaded and Somethin’ Else rant, swear and pontificate for your edification and entertainment.
Content / Content Strategy brands, broadcast, content
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Yes
No
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Kristin Cronin,
Brightcove
The new "Post PC" landscape is driving significant changes in the way content is being dis...
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The new "Post PC" landscape is driving significant changes in the way content is being distributed and consumed. Online content experiences are diversifying across multiple platforms and increasingly being packaged into new forms. In this session, you will learn effective strategies to maximize engagement and conversion across touch Web and app experiences for your content.
Content / Content Strategy Mobile App, Multi-platform, online video
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Yes
No
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Stephen Bradley,
Farmingville Capital
User-generated content (UGC) has changed the face of the entertainment world forever. Nearly every f...
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User-generated content (UGC) has changed the face of the entertainment world forever. Nearly every form of media has enjoyed a "break-out" moment when consumer content began to present a serious alternative to professionally-developed content for market and mind share. Break-through companies like Flickr, CD Baby, YouTube and Zynga have led the charge for every form of media entertainment from photos to video to music to video games... all except books.
The explosive growth of e-readers and e-books is a strong endorsement of consumer demand to both publish and consume written work. Historically, writing and publishing a complete book has been a daunting proposition for the average consumer - but today non-professional enthusiasts have the opportunity to participate with others in the creation of new types of stories that build on the contributions and inspiration of many... stories that develop and unfold before their eyes, where they are both creator and consumer at once.
Content / Content Strategy crowd-sourcing, user generated content, writing books
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Yes
No
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Brad Navin,
The Orchard
Many companies exist to bridge the gap between two entities; for example, between a label and digita...
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Many companies exist to bridge the gap between two entities; for example, between a label and digital stores, or between an artist and its fans, but when should they be used? While it’s feasible for
the content owner to create systems, deal with contracts, and build technology to directly service the stores and fans, does that make the most business sense? And, finally, each service provider has a different value proposition that costs a different amount; sometimes it’s peanuts for the basic ability to sell music, sometimes it’s a few Ben Franklins for a grab bag of sophisticated marketing tools, and other times it’s a bar of gold for superior customer service. How do you determine which is right for you?
Content / Content Strategy aggregator, DIY, Middle-man
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Yes
No
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Chris Coyier,
Wufoo / SurveyMonkey
You are what you write. A blog is the ultimate business card. The ultimate resume. A gateway to bigg...
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You are what you write. A blog is the ultimate business card. The ultimate resume. A gateway to bigger and better things. An anchor in the shifting seas of social media.
But yours? It could be better.
Content / Content Strategy blogging, design, personal branding
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Yes
No
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Breeanna Beckham,
Carousel30
The days of static websites are a thing of the past. Today, dynamic websites with user interaction a...
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The days of static websites are a thing of the past. Today, dynamic websites with user interaction and rich functionality have come to the forefront of web development. With this advancement, the use of a content management system has become extremely popular. Currently, there are dozens of very powerful CMS's that help companies manage their own content without the need for a web developer to manage and update their websites and web applications. However, having a powerful CMS is only part of launching a successful campaign for clients. The user experience between the client and their CMS can easily be overlooked. This presentation will analyze the necessary features and functions that web developers should focus on to allow their client to not only manage their CMS, but enjoy doing it.
Content / Content Strategy CMS, usability , user experience
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Yes
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Emily Miethner,
RecordSetter
The Internet has made everyone a publisher. Even brands are now doing what used to solely be the dom...
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The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content - whether articles, infographics or videos and how companies can apply these to branded content. And we're talking about more than just slapping your logo on a pie chart. We'll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You've heard the phrase "content is king" over and over again; this panel will show how and why.
Content / Content Strategy branded content, content marketing, content strategy
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Yes
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Kahlil Ashanti,
Ashanti Enterprises Inc.
Lets skip over the bluster and the bragging of social media storytelling. Instead, lets talk about t...
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Lets skip over the bluster and the bragging of social media storytelling. Instead, lets talk about the kinds of stories that get people’s respect and attention. When you think of the leading voices who are crushing it online, their influence seems almost effortless. Because you feel like you’ve known them forever. What’s the secret? They’ve developed a style of personal narrative that reveals more of who they are and how they think, to the point of death-defying vulnerability. So lets talk about developing your own storytelling mojo for greater recognition and playing on a bigger stage.
Content / Content Strategy content analysis, storytelling, vulnerability
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Yes
No
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jean-yves le moine,
Kidoma
Now everybody who speaks is a channel.
At the exact time you interact with some content you become ...
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Now everybody who speaks is a channel.
At the exact time you interact with some content you become a channel.
Conception, production and postproduction exist at the same time.
This is a new way of thinking : content and tools to make content and social conversation at the same time. Content is no more the subject of the conversation but the place of it.
Let us speak together and imagine all the changes, new tools who mix Final Cut pro and Facebook. Let us imagine how we will create tomorrow ! What kind of new vocabulary we need ?
Content / Content Strategy Conversation, participative, Tool
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Yes
No
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Stewart Mesher,
Conley Rose, P.C.
Ever wondered if you should copyright a Smartphone app? Concerned about partnering with someone tha...
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Ever wondered if you should copyright a Smartphone app? Concerned about partnering with someone that might have taken trade secrets from a project they worked on with their last company? Caught between splurging on a luxury cruise or patenting the brainchild you and your friends have been fine-tuning in your garage? Now is your chance to get some concrete answers.
This workshop will cover the application of intellectual property protection for creative applications, from online games to interactive multimedia. This workshop will also discuss several "traps for the unwary" that can happen when trying to apply the benefits of creations to the bottom line of an organization.
And, at the same time, this workshop will discuss when to talk (or not talk) with potential partners, customers and investors as well as related pitfalls. Finally, time permitting, this workshop will discuss how to select and interact with legal counsel that can help you protect your creations if you choose to do so.
Content / Content Strategy artistic inspiration, intellectual property, technology development
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Yes
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Melissa Sheridan,
Vuclip
Learn about the present day zeitgeist of mobile video viewing habits. Find out what people are watch...
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Learn about the present day zeitgeist of mobile video viewing habits. Find out what people are watching on their phones. Is it all adult content? What about dancing dogs? Is mobile video just another pulp machine or does it have a role to play in people's lives?
Find out the anatomy of a viral video and how this phenomenon affects brand owners who are already challenged to stay relevant as eyeballs move away from traditional media. Hear about the secret stars of mobile video and how they compare with their cult followings to mainstream talent. We'll consider the spread of mobile video and the impact on entertainment overall. Does this signal a borderless world of entertainment? Or do viewers still “stay close to home.”
Content / Content Strategy Mobile Video, social, Viral Video
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Yes
No
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Kevin Burns,
Apex CoVantage
Too often people think they have to build structures and intelligence into their applications and in...
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Too often people think they have to build structures and intelligence into their applications and information systems before they can use them. This is a huge obstacle, and is fundamentally misguided in today’s digital world. What we need are systems that are designed to learn, designed to change, designed to adapt to different contexts and to the needs of individual users.
This session will show how content applications can be created that:
--Exploit the abundance of open content available today
--Incorporate structured and unstructured, published and unpublished, tagged and untagged data
--Respond to users’ actions in order to refine, and even develop, semantic intelligence
--Become more sophisticated through their usage
Starting with the context of educational content, this session will show how a combination of expert knowledge, user interaction, and a rich array of structured, unstructured, and semistructured content can produce optimal results that satisfy specific individual needs
Content / Content Strategy adaptive, mobile, semantics
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Yes
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Randy Hoyt,
University of Texas at Dallas, Imaginuity
Human beings have always told stories. We seem hard-wired to understand and interpret the world arou...
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Human beings have always told stories. We seem hard-wired to understand and interpret the world around us through narrative structures. As designers, content strategists, and dozens of other of other roles, many of us consciously incorporate narrative into our work. However, we often employ storytelling only instinctively, without a good understanding of the power of story or how best to harness it. This presentation will explore the science and scholarship on narrative from the fields of literature, film, folklore, psychology, philosophy, and neuroscience. You will learn how stories are structured and why they work. (For added fun, speaker Randy Hoyt may even share a few of his favorite stories from mythology and folklore.) You will leave with techniques, tools, and resources to start using storytelling in your work immediately.
Content / Content Strategy narrative, storytelling
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Yes
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Pia Chatterjee,
HubPages
In a world where Google guards the gates of the Internet, the Panda update proved beyond reasonable ...
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In a world where Google guards the gates of the Internet, the Panda update proved beyond reasonable doubt that every website is vulnerable to the search giant’s changes. While Google does a very good job, the vagaries of search algorithm updates result in decent sites losing a huge chunk of their traffic, leading to distractions of resources in trying to recoup their search traffic.
In this discussion, Paul Edmondson will talk about unsuspected insights from his Panda-update experience and offer 5 key best practices that will help your site remain stable during future changes.
Paul Edmondson’s Bio: Paul Edmondson is the CEO and co-founder of HubPages, a social content community where writers choose what they write, share in the online ad impressions and connect with each other via social tools. Previously, Paul was part of the executive team at MongoMusic, which was acquired by Microsoft in 2000.
Content / Content Strategy content creation, Content Creators, content curation
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Yes
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Dominick Walker,
Lucid Films
Come and be reminded by Miles Davis and John Coltrane how the old school has been doing this thing w...
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Come and be reminded by Miles Davis and John Coltrane how the old school has been doing this thing we call Social Media for years. All you have to do is listen to the music, Kinda Blue and Favorite Things. We will take a small trek into their world of up tempo Jazz and how they shaped the era they played in by choosing to single in on the same people who loved and played on the 1/4 notes that they so loved. We will make the parallel of how the interactive world of developers content developers and App designers are doing the same thing.
Content / Content Strategy content curation, social media, Social Music
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Yes
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Amy Thibodeau,
Facebook
When it comes to space-constrained interface content (from the web down to the smallest smartphone a...
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When it comes to space-constrained interface content (from the web down to the smallest smartphone app), every word has to communicate something important and create value. The problem? Typical content strategy techniques are hard to apply to interface copy, which means language is often slapped together at the last minute by developers. How can we adapt content strategy tools and tactics to an interface context? This panel will explore workable strategies for creating content that persuades, assists and informs in a few words or less.
Content / Content Strategy content strategy, interface, mobile
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Yes
No
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Katherine Walters,
SHIFT Communications
Over the past decade, we’ve seen consumers opt for digital downloads over the almost-extinct CD. I...
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Over the past decade, we’ve seen consumers opt for digital downloads over the almost-extinct CD. In 2010, CD sales suffered a 20 percent decline for the fourth year in a row, with digital downloads garnering a 13 percent increase. With the proliferation of new cloud storage services and music streaming solutions (e.g., iCloud, Amazon, Pandora, etc.), we are now seeing another shift in the way music is consumed. With these new services that offer anytime, anywhere access to music content, will the once-revered digital download be the 8-track of the future?
This “Core Conversation,” led by PacketVideo’s content manager, Tom Perry, will offer a platform for attendees to discuss the future of music consumption. Participants will be prompted to offer opinions and insight into how this shift away from digital downloads will impact the music industry as a whole, and how new music services will foster the consumer need for anytime, anywhere access to music.
Content / Content Strategy Cloud Storage, media technology, Music streaming
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Yes
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Matt Fox,
Spotzen
It used to be that video as a marketing tactic was limited only to large companies who could afford ...
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It used to be that video as a marketing tactic was limited only to large companies who could afford expensive TV broadcast time. The web changed all of that, and now video is in the marketing toolkit of companies of all sizes and budgets. One small problem -- those companies and marketing managers typically have little experience with video and all the complexities that go with it. Hear from Emergent Order creative director, John Papola, about the art of web video and what it takes grab attention online and go viral. John has created videos that have driven millions of views online and some that haven't, so he knows what works and what doesn't. Hear about the science side from successful web video entrepreneur, Jen Grogono. Jen's latest venture, uStudio, provides a platform for distributing video on an ever expanding number of channels and sites across the web and tracking important metrics across channels to show where you are hitting it and where you are falling flat.
Content / Content Strategy Video marketing, Viral marketing, web video
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Yes
No
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Tiffany Monhollon,
ReachLocal
In today's digital landscape, both search engines and social activity play an important part in how ...
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In today's digital landscape, both search engines and social activity play an important part in how people find and engage with content online. And, social signals now play a growing role in search algorithms, making social shares and engagement an important part of optimizing your content for search. This session will provide practical steps you can take to make sure your content is both SEO-friendly and engineered to boost social shares and engagement.
Key Takeaways Include:
1) An understanding of social search and why both SEO and social engagement matter for your content and blogging strategy.
2) How to write a social-friendly, keyword-rich headline that gets shared and indexed.
3) Tips on how to write engaging, share-worthy SEO copy that humans and robots both love.
Content / Content Strategy content marketing, SEO, social media
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Yes
No
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Arie Moyal,
Self-employed
Many people propose confusing, complicated metrics or proprietary software to will measure successfu...
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Many people propose confusing, complicated metrics or proprietary software to will measure successful brand engagement but there really are only 3 customer-centric metrics:
Thank You: How helpful have you and your content been to your community?
Wow: How remarkable are you, your service and your content?
Done: Are your calls to action being heard and acted upon?
Arie Moyal and Debbie Horovitch will present lessons learned and participant feedback from their experiences testing these metrics around @HugTrainUSA's 2011-12 trip departing December 26, 2011.
We propose these metrics are the most telling for overall engagement and can be used by most organizations regardless of size or depth of social media experience.
With this simple formula, you’ll be able to observe immediate changes in audience engagement levels with your content and understand how best to serve their needs, wants and interests.
Content / Content Strategy Engagement, Metrics and Measurement, Strategic Thinking
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Yes
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Adam Piotrowski,
Magazines.com
You have a great product/service.
You have a great website.
So what? So does everyone else. And th...
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You have a great product/service.
You have a great website.
So what? So does everyone else. And that’s your problem.
We’ve all heard that to generate traffic to your site you need to “create quality content” and “engage customers,” but what does that really mean? How do you actually do that? And once you build that traffic, how do you not only maintain it but also make sure that your online presence grows?
Creating a strong website that becomes a destination of choice in any industry is no simple task. Search engine algorithms change constantly. Your competition is clawing its way up, too. But building a successful website is not rocket science. There’s no one-step solution or miracle pill to get consistent traffic, but there are key techniques you can incorporate into your content strategy that just work, plain and simple.
Content / Content Strategy content strategy, Online marketing, SEO
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Yes
No
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Michelle Tripp,
Idea Worldwide
Admit it. The daily garbage truck dump of content that pours into your world could cover the entire ...
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Admit it. The daily garbage truck dump of content that pours into your world could cover the entire land mass of a third-world country. Tweets, updates, emails, check-ins. Useless social spam flows into the cesspool of your computer like a rancid digital landfill. The social graph is oozing with irrelevant content rot and it's only getting worse. But is there another way to approach the graph that changes how content engages with us? This session answers the messiest questions facing the social world today: How do we break free of the polluted social graph? What's the difference between content that's valuable and content that takes more than it gives back? Is there a shock-and-awe solution to change the way we consume content? Is there a new way to make it matter in the moment?
Content / Content Strategy content strategy, Social Networks, technology innovation
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Yes
No
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Alicia Kan,
Six For Gold
Information overload is now information suffocation. Six out of 10 respondents in Magnify.net’s Di...
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Information overload is now information suffocation. Six out of 10 respondents in Magnify.net’s Digital Lifestyle Survey claim their data stream in the past 12 months has increased by at least 50%. The avalanche of posts, photos, videos, chats and texts will only continue to surge exponentially as digital becomes the preferred platform of communication.
Digital curation is an increasingly critical function for two reasons other than stemming an unstoppable tide.
First, it establishes an individual’s online footprint, increasingly the first point of reference for potential employers, clients and business partners. Today the choices one makes in what information is created and passed on factors significantly in establishing an individual’s credibility and reputation.
Second, rebalancing the signal-to-noise ratio is essential if humanity’s collective body of knowledge continues to be one of value. The quality, not the volume, of information we leave behind is our legacy to future generations.
This panel will teach attendees best practices in finding and sharing content that fulfills both agenda, digital curation as a form of authorship and as an articulation of humanity’s higher purpose.
Content / Content Strategy content strategy, curation, Digital curation
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Yes
No
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John Geletka,
Gis.to
Every 60 seconds on the internet, there are 600 new videos, 1,500 blog posts written, and 98,000 twe...
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Every 60 seconds on the internet, there are 600 new videos, 1,500 blog posts written, and 98,000 tweets. There is no shortage of information crawling out of the web and into our minds, but amongst all that data, and specifically writing, there's extremely valuable and brain…expanding…content on the web that should be consumed and cherished. With experience in finding and digesting long-form content, Longreads founder Mark Armstrong and Gis.to and the3six5 CoFounder Len Kendall will highlight how people are reading the web, and where there are new opportunities to bring ideas and storytelling to our time-strapped population.
Content / Content Strategy content, reading, writing
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