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	Yes No	Digitial beyond the web. Irving Der, Rogers & Cowan Many people still associate the term "digital" with the world wide web. But where will th... READ MORE Many people still associate the term "digital" with the world wide web. But where will that evlove and how will media take shape as things evolve. This will effect everything from commmerce, media consumption, content viewing (TV), etc. Branding / Marketing / Advertising digital media, Future of Media, Next Gen Media
	Yes No	Keeping your brand's soul in the digital world Eric Webber, McGarrah Jessee The digital world allows small brands to grow bigger and faster than they once thought possible. But... READ MORE The digital world allows small brands to grow bigger and faster than they once thought possible. But is that a good thing? These days you can go global with the flip of a switch, going from beloved local to worldwide brand in seemingly an instant. That might be good for the short-term bottom line, but you also risk losing authenticity and alienating your core audience, damaging the long-term health of the brand. But with those risks come great opportunity. Telling the brand story to audiences that might have once been impossible or at least very difficult for small brands to reach. So how do small, modestly-budgeted brands use interactive strategies to grow without "selling out" and becoming just like their mass-market competitors? First you redefine the term "interactive." It's not just limited to the three screens. It's how everything you do has to work together to create a sincere two-way conversation. Second, don’t forget where you came from. There are brands with rich history and heritage, the kind of brands that instill fierce loyalty and passionate following. You can't stray from that for the sake of quick growth. Your true believers will abandon you if you do. The latecomers will soon follow. Come hear how Shiner Beer and Alamo Draft House have experienced great growth by being highly "interactive" while also being unwavering when it comes to protecting the authentic character and personality their fans love. Branding / Marketing / Advertising advertising effectiveness, authenticity, branding and marketing
	Yes No	Learning to Place Little Bets Gareth Kay, Goodby, Silverstein & Partners In today's world, success comes through experimentation. Software firms, engineers, Fortune 100 com... READ MORE In today's world, success comes through experimentation. Software firms, engineers, Fortune 100 companies, even Chris Rock get this. Yet, the advertising industry is obsessed with planning and developing the big, perfect idea. How can you change this culture to one where the notion of placing lots of little bets becomes the natural way of working? Panelists will include Peter Sims, author of "Little Bets: How Breakthrough Ideas Emerge from Small Discoveries", Tim Malbon founder of Made By Many and Gareth Kay, Director of Brand Strategy at Goodby, Silverstein and Partners Branding / Marketing / Advertising Creativity, experimential, productivity
	Yes No	The Museum of We: Curating a University's Brand Kelly Heasley, West Virginia University One last assignment. The FINAL final. But this one required no all-nighters, no Redbull, no sweat. J... READ MORE One last assignment. The FINAL final. But this one required no all-nighters, no Redbull, no sweat. Just a Twitter hashtag, a facebook profile, a laptop, a smartphone and a desire for the WVU Class of 2011 to leave behind a digital graffiti gallery - a Museum of WE - via tweets, posts, texts, and check-ins. A marketing campaign urged the Class of 2011 to compile their memories - told in 140 characters and a collection of thoughts, emotions and images. The Final let students shape and build the WVU brand - let them breathe life into the flying WV trademark - by making and leaving their mark. By sharing their relationship with campus, with each other - they articulated the heart of the brand. As part of a multi-tiered recruitment marketing and alumni affinity campaign, WVU invited students to hold a last conversation as undergrads, and a first conversation as alumni. A curated compilation of that dialog resulted in a social media conversation that will continue, we hope, for a lifetime. Branding / Marketing / Advertising Brand Awareness, content curation, social media
	Yes No	Social Recruiting: Building Your A Team Mark Krupinski, MindComet, Inc. Although interactive media & social networking are accepted business practices, most organizatio... READ MORE Although interactive media & social networking are accepted business practices, most organizations recruit their talent through methods that have not changed since the 1990's. In this discussion, Mark Krupinski introduces the concept of social recruiting, explains why it is vital to any organization, covers real world examples, reviews best practices and explains the overall ROI of Social Recruiting. Branding / Marketing / Advertising Social Networks, Social Recruiting, Strategy
	Yes No	Building a Brand from the Inside Out Todd Hoza, TheLadders Agency life for a creative is an emotional and professional roller coaster like no other. Going in-h... READ MORE Agency life for a creative is an emotional and professional roller coaster like no other. Going in-house is seen as getting off that ride, playing it safe, selling out. Right? Get ready for a story about a guy who spent 20 years riding everything from Ogilvy to Euro RSCG to McGarryBowen just to hop off right into the corporate world. Spoiler alert: it wasn't a smooth transition but there was no slowing down. Being part of the corporation, in-house creatives own their creative, and they affect 100% of the business. In-house creatives are there in the product development brain storms, in the marketing council meetings, in the rooms where all the big changes trickle down and jump into action. Going corporate can offer more and more freedom than agency creatives ever thought possible. Find out more about: • What it means to be a creative client • Owning, shaping and a brand • How to be a creative leader to non-creatives • Learn what it means to be creative — it's time to evolve Branding / Marketing / Advertising Brand building, corporate creativity, creative agencies
	Yes No	Riding the Mobile Tide: How to Scale Rich Media Krishna Subramanian, Mobclix Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to... READ MORE Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.  As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and growth.  This panel will focus on one area that is hindering the scale of rich-media in-app advertising – proprietary software development kits (SDKs).  In order to execute a rich media in-app campaign, ad networks require that publishers implement unique software into each campaign. Developers have to expend significant time and resources to learn and implement the coding requirements, and when multiplied over several ad partners it becomes a burden and hindrance on growth and adoption. By introducing a standard open-code SDK, the industry can overcome this roadblock in time to capture the tide of advertising budgets headed in the mobile direction. This session will cover the evolution of the in-app advertising ecosystem, as well as highlight the current issues with implementing a rich media campaign. Finally, it will offer solutions, including an open-code SDK and other initiatives that are currently in progress. Branding / Marketing / Advertising HTML5, Mobile In-App Ads, Rich Media
	Yes No	Facebook Stole My Site Traffic: How To Get It Back Gina Rau, Janrain Like other brands in 2010, you jumped on the social media wagon with a Facebook page, gathered Fans ... READ MORE Like other brands in 2010, you jumped on the social media wagon with a Facebook page, gathered Fans with the usual promotional tactics, and waited for them to fall in love with everything you shared. Your Fans Like you, but they aren’t going to your site any longer. Brand and commerce marketers are coming up short on social ROI, and trying to determine what’s next for the social web. The future is social, but it’s not all about Facebook (gasp!). It’s about integrating social tools and features into your site to build a thriving community, increase brand advocacy, drive referral traffic from social sites to yours, and increase sales with a personalized experience for your customers. It’s about taking back control of the environment, and traffic to your website on the path to social ROI. See what steps big brands, artists & retailers have taken to leverage the power of social elements on their own website to deliver results. Branding / Marketing / Advertising digital marketing, Social Analytics, social integration
	Yes No	Digital only? What is this, 2001? Chris Tuff, 22squared From the Internet bubble burst to recent years, digital ad firms have continued to pop up (and be ac... READ MORE From the Internet bubble burst to recent years, digital ad firms have continued to pop up (and be acquired) due to the niche specialties they were required to fulfill. Since then, many full service agencies have developed robust analytics and digital production departments that not only perform top notch digital work, but are also able to apply analytics to the overall brand positioning. Within the next five years, digital-only ad firms will be dead... they'll be forced to either become full service, or full service agencies will have to build out their digital capabilities. Branding / Marketing / Advertising advertising, online, interactivetegrated, digital advertising, Digital Agency
	Yes No	Mobilize Your Marketing From the Inside Out Gene Keenan, Isobar In an age where nearly every average Dick and Jane carries smartphones and other mobile devices as p... READ MORE In an age where nearly every average Dick and Jane carries smartphones and other mobile devices as part of their everyday arsenal, companies are finding it increasingly difficult to ignore mobility. But the value of mobility goes far beyond the quest to satisfy employees who want to be connected outside of company walls. A mobile-minded strategy gives businesses the ability to streamline processes, improve productivity and empower employees to solve customers’ problems. This presentation will reveal how mobile is transforming the enterprise and, in the process, bringing marketing into the 21st century. Branding / Marketing / Advertising Gene Keenan, Isobar, mobilize marketing
	Yes No	Advertise to Your Valuable Social Audience Laleh Hassibi, Meteor Solutions When it comes to “social advertising” most brands focus on making banner buys on Facebook. In th... READ MORE When it comes to “social advertising” most brands focus on making banner buys on Facebook. In this informative session, marketers will learn about the newest forms of social advertising that target ads to audiences based on their real-time sharing behavior as they travel around the web. Brands are now looking to take social advertising to the next level of precision and effectiveness. In this session, marketers will learn to mine and analyze web-wide “social data” that shows exactly what content a person shares, with whom, on which sites, and which actions were taken by the recipients after the content was shared. This social data is sourced independently of the behavioral “click” data now available through ad networks, exchanges, data providers, and DSPs – providing brands with access to new, highly engaged social audiences. With social advertising, marketers target social interactions (“shares”) instead of behavior (“clicks”). This tactic is very effective, because when a consumer shares content, he – and members of his extended interest graph – are interested in the product, service, or topic of the article, video, or ad at that exact moment, and are therefore more likely to convert. Marketers will also learn how to analyze social data to identify their top influencers and then activate these key influencers with special offers. By seeding promotions to “top sharers”, brands can exponentially increase increase the reach of a social advertising campaign for free. Branding / Marketing / Advertising influencer marketing, Social Advertising, Social Targeting
	Yes No	Everything You Need to Know About B2B Marketing Maura Ginty, Autodesk Ninety-nine percent of marketing workshops/panels/discussions at SXSW are focused on business to con... READ MORE Ninety-nine percent of marketing workshops/panels/discussions at SXSW are focused on business to consumer marketing. What about those who market primarily to other businesses? How can online marketing help the B2B marketer? Are B2B and B2C marketing really all that different? As more B2B marketers jump into the social media pool, answering those questions becomes even more important. The writers of the recently published Wiley bestseller Online B2B Marketing: A Practitioner's Guide will wade through the turgid waters of these questions and more. Branding / Marketing / Advertising Ad Effectiveness, B2B, B2B marketing
	Yes No	Why You Hate Your Advertising Bryan Maleszyk, Isobar US Face it. You’re stuck in a love/hate relationship with your advertising. You love the creative co... READ MORE Face it. You’re stuck in a love/hate relationship with your advertising. You love the creative concepts and fantastic look and feel. But you hate how constrained you are by the barriers of “the campaign” and how slowly the whole machine works. Consumer expectations are rising, and you find yourself failing again and again to meet these expectations because your advertising can’t bring your brand to life in ways that matter. So it's time to exercise some tough love. The merits of any creative idea must be measured by its ability to live and thrive in not just the two dimensional world of traditional advertising, but in the third, fourth and fifth dimensions presented by social, mobile, out of home, experiential, etc. The future stars of advertising will be those who can combine art and technology to deliver integrated ideas and execute them in innovative ways across any platform. Isobar Chief Strategy Officer Michael Nicholas and Associate Strategy Director Bryan Maleszyk will look at the state of advertising today, discuss the new creative agency and its architecture, and what agencies can do to deliver value that no single company can do with their own in-house team. Branding / Marketing / Advertising Advertisers, brand advertising, creative agencies
	Yes No	The Battlefield Art of Design Triage Angel Anderson, Crispin Porter + Bogusky You are bombarded to over 150 advertisements and 3,000 product labels and branding messages every da... READ MORE You are bombarded to over 150 advertisements and 3,000 product labels and branding messages every day. Blitzkrieg projects with hard deadlines are required for agencies to keep pace with such output, yet it takes time to design things that provide ~real value for people and can become part of a brand’s ecosystem. Almost every industry is racing to be first to market, or to create something in time for a specific event but advertising agencies have it the worst. We are in constant battles, on multiple brand fronts, to deliver work that goes beyond traditional ads to create systems, tools, and communities that truly connect people to brands. There’s never a rest period. Because of this, our team has become masters of design triage techniques. How can you create things that provide utility, amusement, and real value while you’re running and gunning? This talk will show you. Discover how to use battlefield design techniques to shape things that serve real needs and goals for people, by knowing when to parachute into a fast moving situation and provide design in the nick of time that makes what your building truly helpful and delightful. Branding / Marketing / Advertising Advertising, design techniques, triage
	Yes No	What makes Diapers and ShoeDazzle so successful? Jon Soberg, Blumberg Capital Maximize the value of each interaction with a potential customer. In the ever-changing and evolving... READ MORE Maximize the value of each interaction with a potential customer. In the ever-changing and evolving world of eCommerce, each interaction with a potential customer is valuable, and maximizing the value of these interactions can separate winners from losers. This panel brings together a Wharton Professor, a CEO and venture capital, all with different expertise in eCommerce. The panel has many years of experience with multiple eCommerce winners including Diapers.com, ShoeDazzle, Levi's and others, and they will share their insights and best practices. Branding / Marketing / Advertising diapers.com, ecommerce, shoedazzle
	Yes No	Advertising's dead. Can we fire the creative team? Joshua Lowman, DraftFCB Advertising has been turned on it’s head by The Internets. So what does the creative department do... READ MORE Advertising has been turned on it’s head by The Internets. So what does the creative department do now, and who’s in charge? The functionalists, the storytellers or the generalists? The answer lies in understanding the higher purpose of advertising (To Change Minds) and having the kung fu required to apply it to today’s technology. Branding / Marketing / Advertising Advertising, creative, Production
	Yes No	Digital Path to Purchase at Retail Lisa Revelli, Ubisoft Marketers and retailers are striving to impact their customers along an evolved path to purchase. It... READ MORE Marketers and retailers are striving to impact their customers along an evolved path to purchase. It used to be that shoppers existed in the retailer’s world. Now retailers are scrambling to understand and adjust to the reality that they indeed exist in the shopper’s world. Video games have become a great example of how to best leverage the digital landscape successfully. This panel will walk you through how digital is empowering shoppers, the influence of social networks like Facebook have on consumer shopping behavior, and what the best practices and tactics are for businesses to engage shoppers successfully along the digital path to purchase. Branding / Marketing / Advertising digital, marketing trends, retail
	Yes No	Engineers Are the New Creatives Barbara Lippert, Goodby, Silverstein & Parters The most creative companies—and those making the biggest dent on culture—are built around a cult... READ MORE The most creative companies—and those making the biggest dent on culture—are built around a culture of code. They have replaced artists with engineers. So why does the industry that most vociferously calls itself creative, advertising, have an almost-inbuilt rejection of engineers and the culture of code? What will it take to change this? Branding / Marketing / Advertising Agency, creative, engineer
	Yes No	Rise of the Social Spammers Elyse DeVries, Alterian Are you a social spammer? Is the social sphere simply supplying brands with new and interesting chan... READ MORE Are you a social spammer? Is the social sphere simply supplying brands with new and interesting channels in which to spam people? Which brands are the worst culprits? Brands want to be relevant and engaging with their audience, but many marketers believe personalization of every message and interaction is far too difficult, time consuming, and too expensive. So some marketers have just settled for second best, making do with their current “mass blast” marketing systems – are they now going to try that via social channels? Engaging marketing isn’t as hard as you think... In his presentation, Mike Talbot, President of Alterian, will provide hard facts and examples indicating how consumers call out specific brands to address the issue of relevance right now. He will show how marketers can become more relevant quickly by utilizing data assets they’ve been capturing, storing, and all but ignoring. The presentation will also provide practical social insights into how brands can measure better and refine their strategies immediately. Branding / Marketing / Advertising brands, relevance, social media
	Yes No	Marketing Innovations on the Horizon Bryant Shea, Isobar Take a magical mystery tour with global creative agency Isobar’s Head of Innovation Bryant Shea to... READ MORE Take a magical mystery tour with global creative agency Isobar’s Head of Innovation Bryant Shea to take a peek at what’s next in brand/consumer interaction and engagement. From interactive TV that lets you “shop as you watch” to billboards that literally engage the “man on the street” to in-store touch tables that can match the shoes right off your feet, Bryant will be your guide as together you sample the most compelling, fresh-from-the-lab marketing ideas that promise to have consumers oohing and ahhing in the months and years ahead. Branding / Marketing / Advertising Bryant Shea, Isobar, Marketing Innovations
	Yes No	Post-Marketing: The 4Ps are Dead. So What's Next? Todd Barr, Alfresco Marketing as we know it died when the debt crisis hit. We are post-abundance, post-luxury, post-con... READ MORE Marketing as we know it died when the debt crisis hit. We are post-abundance, post-luxury, post-consumption and post-tag lines. Advertising is less effective and attention spans are non-existent. In short, we are in the 'postmarketing age'. In this new world, the traditional four P's of marketing (Place, Promotion, Product, Price) are inadequate, if not altogether obsolete. A new framework is needed to fill the gap. This core conversation will seek to start a conversation between expert digital & non-digital marketers about what a new framework might look like. It will be led by Todd Barr, current CMO of Alfresco Software and architect of the successful Phonebooth.com launch at SXSW2010 (http://mashable.com/2011/03/05/sxsw-launches/). Todd has developed a starting framework - called RAVE - that will be the basis for discussion and debate. A presentation about RAVE can be found here: http://www.slideshare.net/tbarr/postmarketing-new-principles-for-the-postmarketing-age Branding / Marketing / Advertising marketing, marketing ethics, Marketing Strategy
	Yes No	State of Confusion: Building Brand Ambassadors Dustin Starchuk, Parade! Multimedia Brand Experiences For most brand managers, marketers, and agencies, 2011 has become a state of confusion trying to bui... READ MORE For most brand managers, marketers, and agencies, 2011 has become a state of confusion trying to build brand ambassador communities. With the ever growing popularity of social media platforms as advertising channels, the frenzy of where, what, and how to relate to consumers has kicked into 6th gear. This session is going to help clear the air of confusion and discuss why human interaction, social and moblie technologies and empowerment are the golden keys to building true brand ambassadors. Branding / Marketing / Advertising brand advocates, community building, Consumer Engagement
	Yes No	How Metadata Brings Multimedia to the Living Room Mike Schroeder, LaunchSquad Tablets and smartphones have pushed the possibilities of entertainment to a whole new level and fina... READ MORE Tablets and smartphones have pushed the possibilities of entertainment to a whole new level and finally connected our living rooms to the Internet in a meaningful way. In the near future, these portable devices will intelligently understand what we’re currently watching on TV and serve us content to enhance our entertainment experience in an interactive way - not distract. Most of this content is already on the Internet but it’s not ‘yet’ organized. What will look and feel like a seamless experience to the consumer will actually be driven by large swaths of entertainment metadata instantaneously being sorted in the background. A Google for the entertainment industry. This metadata excites advertisers and content creators because it gives them additional ways to engage with audiences in the living room by creating new experiences, and changing the way consumers think about interacting entertainment content. It allows them to grow new brands and unearth old ones. This panel will discuss how metadata will ignite an intelligent multimedia experience and change the consumer perception of entertainment in the living room. Branding / Marketing / Advertising Entertainment, metadata, video search
	Yes No	FOMO: You Won't Want To Miss This Rachel Sklar, Hashable/Change the Ratio What are you doing? Is it as cool as what I'm doing? Are you *sure*? Shouldn't you check your variou... READ MORE What are you doing? Is it as cool as what I'm doing? Are you *sure*? Shouldn't you check your various social media feeds to make sure you're not missing anything so amazing and fun that no one even notices you're not there? Welcome to the golden age of the real-time social web, where the streets are paved with FOMO, aka, the Fear of Missing Out. Gilt Groupe, Facebook, Twitter, Foursquare, Instagram, even Groupon - they all offer you glimpses into what might be, if only you drop everything you're doing and click/buy/check in/tell everyone to wait for you. If you are smart, you are already taking advantage of this to make you and your product as viral, sticky and must-have as can be. Oh, but what if there's someone smarter than you? Don't worry, there is - also cooler, richer and more attractive - and they will all be at this panel. Don't worry, you can sign up with the rest of the masses during a prearranged window (unless your super-connected friend passes on the super-exclusive code!). Space is limited, and there will be champagne and celebrities. Ashton might be there. Y'know, no bigs. This panel will discuss how to capture - and capitalize! - on that strange mixture of hope and dread, fear and optimism, adrenaline and irrationality called FOMO. You won't want to miss it, all the cool kids are gonna be there. Branding / Marketing / Advertising FOMO, gamification, Social Pressure
	Yes No	Backseat Branding: Clients Brands, Your Tools Ben Kammerle, Ticketfly Developing your own brand and identity is one of the most important first steps in any business. Whi... READ MORE Developing your own brand and identity is one of the most important first steps in any business. While many adhere to the “don’t judge a book by its cover” principle, a look really can make or break a business. But what about the tools, solutions and business itself? Well someone else can handle that. There are many encompassing solutions that offer optimal back-end solutions that provide websites and functionality ranging from stripped down pages to detailed builds and services. Is there an advantage to build duplicate software while often times, consumers do not even know who is behind the functionality and site build because brands are so integrated into the process? Platforms these days can often rest easy when it comes to the design work and let that take a back seat and let you build your own brand with their tools. It is easy to put the musician/ venue/ crafter/ comedian front and center with their own style but when is it right for the business and how does one develop out of this early step? Branding / Marketing / Advertising branding, start-ups, web stores
	Yes No	Selling Your Book 24/7/365 Carolyn McCray, The Indie Book Collective Whether traditionally or indie published this workshop will give you the tools necessary to signific... READ MORE Whether traditionally or indie published this workshop will give you the tools necessary to significantly increase your book sales. From social media platforms (no they are not as scary as they sound) to optimizing your Amazon.com page, this workshop will cover it all. As the seismic shift in the publishing industry grows exponentially, learn the latest TESTED techniques to make your book stand out and SELL. All information presented during this workshop will be ACTIONABLE. You should be able to leave this workshop, sit down at your laptop and dramatically enhance your sales platform as well as have a long-term plan for royalty growth. Branding / Marketing / Advertising author, Publishing, Self-publishing
	Yes No	America 2062: Digital Dip in the Diversity Fondue Katerie Troutman, Fleishman-Hillard Take a step back in time to 1962 - the US was the “melting pot” of the world. It was a time of F... READ MORE Take a step back in time to 1962 - the US was the “melting pot” of the world. It was a time of Friday night drive-ins, the Beach Boys on the radio, doing the Twist, and men on the moon. But also, it was a time of war, cultural segregation, discrimination, and stifled immigrant opportunities. Back in the ‘60s, B to C communications and marketing were dramatically different than what they are now, in 2012. This is an era of equality, yet an understanding of individualized culture. Presently, with the World Wide Web and Social Media platforms at full blast, online multicultural communications are following suit. We are truly now a melting pot - each of us, a different ingredient to the American fondue - combining our cultures and experience into our communications, and creating a diverse, colorful recipe. But what will be, 50 years from now? With the current rate of immigration into the US, will our culture and marketing practices have changed by the year 2062? Will we be one culture and one market – American? Or, will our communications be ever more segmented than they are now, responding to the ever-increasing diversity of our country? What is true equality in online marketing? Separate but equal or increasingly homogenous? Branding / Marketing / Advertising Culture Change, diversity on Internet, online strategy
	Yes No	Marketing Museums: From the Web to the Door Aaron Long, Schipul Hello, museum marketing 2012. You’ve probably already got your website, Twitter and Facebook under... READ MORE Hello, museum marketing 2012. You’ve probably already got your website, Twitter and Facebook under control , so what’s next? Online donor robots and laser beam membership drives? Wrong (well, maybe). You need a SOLID combination of online, offline and onsite strategy and campaigns to make it all work for you. This panel isn’t about shiny tech objects, it’s about marketing and making an impact in the real and virtual world (expect numbers!). Join Aaron Long, who has led a range of national venue marketing projects including Vatican Splendors and the Houston Children’s Museum, for an actionable look at ways to kick your venue and membership drives into gear. And not just the same old Twitter advice everyone else is shouting. Your museum’s success is about more than just marketing tools – it’s harnessing your creative passion mixed with strategy and a little bit of quirk. This intermediate discussion will help you capture all of the above and help convert your Web traffic to museum visitors. Who needs vanilla marketing when there are personalized mobile experiences, crowd source love and tech savvy donors just a click away? This will be a ‘get your hands dirty’ session with real examples and real inspiration. Bring your brain and let’s do this. It’s 2012. Time to make museum marketing magic happen. Robots and laser beams not included. Branding / Marketing / Advertising Mobile marketing for venues, Museum marketing, social media marketing
	Yes No	Burn It Down! Using Data to Justify a Redesign Jason Carmel, ZAAZ Game changing, innovative creative won't see the light of day just because it's awesome. Projects th... READ MORE Game changing, innovative creative won't see the light of day just because it's awesome. Projects that require significant creative innovation, such as a major redesign or killer app, often require executive support to get approved and financed, and that audience is risk averse. In this session an analyst and creative will (in a huge break from tradition) partner up to talk about why data and creativity are better bedfellows than you think, especially when it comes to justifying significant creative projects. To get buy-in for, say, a wholesale barn-burning of your existing site, you need to arm yourself with data that tells the right story and turns your subjective argument into an objective one. We’ll review the tell-tale signs, available in analytics you are likely collecting right now, that the best thing you can do for your company's "safe" creative strategy is to light a match. We’ll also look at ways to differentiate between things that are underperforming but fixable, and those that should be taken out back and shot. Creative and usability folks will learn how to embrace their data side to inform, empower and justify their big ideas while mitigating the risk associated with innovation. Data folks will learn how to partner with their creative colleagues to insure that the impact of innovative design is measurable. Branding / Marketing / Advertising analytics, data, design
	Yes No	Consumer Goods: The Next Social Channels Steve Mannino, Critical Mass There’s no denying it. Social Media has taken center stage in the day-to-day activities of our liv... READ MORE There’s no denying it. Social Media has taken center stage in the day-to-day activities of our lives. From tweeting on the morning commute, to sharing photos of our most precious life moments with your Facebook friends. The social media extension to mobile devices has only escalated our omnipresent connection to our online profiles, but the next level of integration is brining our social media world to life with everyday products. Products such as a coffee mug, bicycles, or televisions have the potential of becoming viable channels for reaching out to our social networks. We want to create the next prototype that connects a consumer product to social media – something that tweets, checks in or posts to Google+! We've created a campaign to attract the best ideas around the world. We’ll collect all of the ideas here: http://goodsgoingsocial.tumblr.com. Then, we’ll create a prototype of our favorite submission and present with the winner at SxSW 2012! Branding / Marketing / Advertising CPG, Future, social media innovation

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