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Nicole Littrean,
Condé Nast
For many magazine editors, the delivery of digital content is an undeniable reality. After all, digi...
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For many magazine editors, the delivery of digital content is an undeniable reality. After all, digital platforms like the tablet and mobile devices allow for the creation of contemporary and relevant magazines, resulting in brands that are much more vital and touching consumers in exciting ways. But with this opportunity comes new considerations for magazine editors ― accustomed to shaping content in print. In this conversation, Lucky Editor-in-chief Brandon Holley and The New Yorker Deputy Editor Pam McCarthy can address their new considerations, bringing two different perspectives to the forum. Brandon, a former Jane magazine editor who also worked at Yahoo!, has extensive experience working primarily for younger brands as well as digital environments. The New Yorker’s Pam works for a magazine with a 85 year history and can discuss how to remain true to a brand’s editorial traditions and standards while maximizing exposure through new digital formats.
Branding / Marketing / Advertising Conde, Holley, McCarthy
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Yes
No
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Lisa Braziel,
Ignite Social Media
Bad inputs equal bad outputs in social media marketing. Many clients look to their agency to determ...
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Bad inputs equal bad outputs in social media marketing. Many clients look to their agency to determine strategic execution and prove ROI of these efforts, but little know what they need to bring to the table to make a strong connection to business results. This session will teach clients what they need to do to get the most out of their agency and show better results to internal stakeholders.
Social Media / Social Networks ROI, social media marketing, Strategy
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Yes
No
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nicolas roope,
poke
If human psychology isn't always rational, what does that mean for UX development? How can the insig...
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If human psychology isn't always rational, what does that mean for UX development? How can the insights of Freudian psychoanalysis combined with the creative practices of Duchump et al help us make better, more resonant experiences in the digital realm?
Design / Development design, psychology , ux
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Yes
No
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Shwen Gwee,
Edelman
Following on the success of the 2010 "Socially Regulated" session, three pioneers of socia...
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Following on the success of the 2010 "Socially Regulated" session, three pioneers of social media return to SXSW to discuss issues surrounding the execution of social media programs in regulated industries...
Shannon Paul (Blue Cross Blue Shield of Michigan), Marc Monseau (formerly J&J - now MDM Communicaitons), and Shwen Gwee (formerly Vertex Pharma - now Edelman) have all experienced working and executing social media programs on the "client-side" of business. They have helped drive their respective organization's approach to social media and have successfully planned and executed a variety social media programs, while adhering to their respective industry regulations and limitations.
If you work in a highly conservative corporate culture or if you're asking yourself whether it's possible for YOUR regulated company to participate in Social Media with the ever-changing and rapid emergence of new tools/services (e.g. Google+), as well as new rules (e.g. Facebook "open commenting") on social media platforms, then this panel is for you!
Social Media / Social Networks Business Strategy, Regulated, social media
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Yes
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Victoria Davis,
Space Dog Books
Victoria Davis (CEO and Founder, Space Dog Books) and Ron Turner (Senior Software Engineer, Art &...
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Victoria Davis (CEO and Founder, Space Dog Books) and Ron Turner (Senior Software Engineer, Art & Logic, Inc.) discuss how to strike a balance between design and technology in app development and why magical things can happen when old school art and animation meet new school tech.
Design / Development design, development, Interactive
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Yes
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Christie Nicholson,
Scientific American, Smart Planet
PornHub, XTube, sexting. Porn and sexual correspondence are perhaps the fastest growing content on t...
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PornHub, XTube, sexting. Porn and sexual correspondence are perhaps the fastest growing content on the Web. In January 2010 more than a quarter of all U.S. Internet users visited a porn site, according to Nielsen ratings. Could easy access to endless sexually explicit images and conversations be undermining the allure of real relationships? As feminist Naomi Wolf declared, "Today real women are just bad porn." Or has the Internet simply released desires that’ve always been there, thus paving the way for a new sexual freedom?
Like drug addiction, porn requires evermore extremes to get the high.
But could over-supplied online pleasures go the way of Amsterdam's red light districts? Making forbidden fruit so accessible that we lose interest? Is online sexting of the Anthony Weiner sort really damaging to commitment? We'll lay out examples and arguments then open it up to what will no doubt be a provocative discussion. Not to be missed!
Other / Out There online sex, Relationships, sex
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Yes
No
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Jen Haller,
Urbanspoon
Twitter, Quora, LinkedIn, Facebook and now Google+ are all competing to build out that social graph ...
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Twitter, Quora, LinkedIn, Facebook and now Google+ are all competing to build out that social graph and in doing so we have reached a follower saturation point. Google and Bing, of course, have thrown fuel on the fire by including social signals in search results. There are simply too many people working too many networks; too many strangers claiming to be our best online friends; too many opportunities to try to win the online popularity contest.
With the proliferation of social follower spam, become a genuine leader in the social space is increasingly difficult. We’ll review cases of companies that have done it well and those that have fallen on their face.
Social Media / Social Networks Facebook, Google+, twitter
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Yes
No
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Binh Tran,
Klout
The Klout Score is the current standard measure of online influence. We take in terabytes of data o...
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The Klout Score is the current standard measure of online influence. We take in terabytes of data of social interactions from across the web, from Facebook to Twitter to Youtube. Using large scale analysis and distributed computing, we are able to perform predictive analysis and understand that when someone creates content, what to expect as others react to that content.
We will present an approach currently in production at Klout that aggregates signals, content, and social graphs from various platforms into a single Hadoop cluster. Once the data is aggregated, Pig and MapReduce jobs run machine learning algorithms that produce metadata for users and their friends. This metadata is loaded into Elastic Search as well as HBase for consumption.
Although this provides a robust and scalable data processing pipeline, a couple key areas that contribute to success are 1) hiring engineers that understand social media who know what questions to ask of the data and 2) building feedback loops into the machine learning models so that they improve over time.
Hadoop and machine learning are accessible to startups in ways they weren't before. Combining these technologies to mine social media data can turn information into gold.
Social Media / Social Networks large scale computing, open source, realtime
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Yes
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Chris Morran,
Consumerist.com
Every year, brands spend untold fortunes to wrangle Facebook "likes," Twitter followers an...
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Every year, brands spend untold fortunes to wrangle Facebook "likes," Twitter followers and app users. Not to mention ad money spent in an attempt to woo, or rather "engage," the internet audience. But the truth is that the best and maybe only, way to get people to gush about your brand to anyone who will listen is to have a product/service/content that actually makes them happy long after they click that "like" button.
Branding / Marketing / Advertising Branding/Marketing/Publicity, less is more, social media addiction
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Yes
No
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Tamsin Henry,
Omnifone
With Facebook tying up with Spotify, and the rise of Facebook Connect, should music services even co...
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With Facebook tying up with Spotify, and the rise of Facebook Connect, should music services even consider using any other forms of social media – or is Facebook now the de facto place to drive recommendation and acquire new users?
This panel will explore how social media is influencing the development of digital music services such as Pandora, Spotify and others, and the opportunities that are offered through the medium.
The panel will investigate social media options available to reach music fans and potential music service subscribers, and looks at the potential pitfalls of focusing on a single channel.
The panel will also look at case studies of services using social media platforms in innovative ways, including the strategies used by Pandora, Google, Turntable.fm and Spotify.
Social Media / Social Networks Facebook, music, social media
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Yes
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Aaron Irizarry,
Solv Interactive
In this presentation we'll discuss the importance of critique and a language for discussing design. ...
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In this presentation we'll discuss the importance of critique and a language for discussing design. It can be easy to complain about the way things are and theorize on the way things should be. Progress comes from understanding why something is the way it is and then examining how it meets or does not meet it's desired goals.
This is critique.
Critique is not about describing how bad something is, or proposing the ultimate solution. Critique is a dialogue, a conversation that takes place to better understand how we got to where we are, how close we are to getting where we want to go and what we have left to do to get there.
Design / Development Critique, design, Feedback
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Yes
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Kelli Pietrantonio,
Text 100 Public Relations
If you’re happy with the current experience your mobile device gives you, you ain’t seen nothing...
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If you’re happy with the current experience your mobile device gives you, you ain’t seen nothing yet. Today’s mobile experience has largely been defined by Internet connectivity, and has turned mobile devices into extensions of the PC ecosystem as evidenced by the onslaught of applications available. But that’s changing in a big way with the idea of a contextual Web and machine-to-machine communication. Phone and application developers are beginning to weave the notions of persistent location awareness, social relationships and a sense of history based on your usage habits into the next-generation of mobile experiences. The result: a mobile experience that’s able to predict what you want, suggest things to do and people to meet, and in a world of connected devices, make things seamless, like being able to set your DVR to record a show simply by snapping a picture of an ad, or receiving real-time discounts and promotions from your favorite stores. Join Nokia and other industry thought leaders for a discussion about the bleeding edge of mobile innovation. This panel will focus on products in development, the evolving mobile ecosystem and the opportunities for businesses, developers, service providers and above all, consumers.
Emerging Technology / Mobile Contextual Web, Machine-to-Machine, Mobile Web
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Yes
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Kim McNealy,
Intuit
Innovation isn’t just a buzz word that companies use to demonstrate their prowess. Rather, innovat...
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Innovation isn’t just a buzz word that companies use to demonstrate their prowess. Rather, innovation is a mindset that if implemented correctly across an organization – from small to big – that can yield impressive results and drive product sales and uptake. What is often frustrating is that innovation, in the true sense of the word, is not actually being executed by many companies. Just over three years ago, Intuit sought to make innovation part of our company’s DNA, making sure its employees ate, drank and breathed the innovative spirit. Enabling a grassroots innovation mentality across a company to achieve creative, productive results isn’t easy, but is possible.
This interactive session will explore the real life “uh ohs” and “right ons” that Intuit has experienced, which will shed light on the ins and outs of making innovation inherent across all employees. Attendees will get ideas and tips on how to be faster and more effective at enabling innovation within their organizations, learning how to not only foster an innovation mindset via social resources but also on how to promote innovation via principles, not processes.
Design / Development design, innovation, start-ups
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Yes
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Sean McBride,
Typekit
A rounded sans-serif with a letterpress look? A chunky slab serif in three-dimensional perspective? ...
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A rounded sans-serif with a letterpress look? A chunky slab serif in three-dimensional perspective? Grungy, patterned, or even blurred text? These effects (and more) used to be the domain of print designers or gigantic, inflexible PNG images. But no more! Using CSS3 and @font-face, I’ll show you how to get these looks with live demonstrations and take ideas from the audience.
With growing support for @font-face and CSS3 in all of the mainstream browsers, advanced typographic and visual effects are now possible on the web (and sometimes even easier to pull off than in Photoshop). Even better, the text remains SEO friendly and easily editable and translatable as well.
In this session, we’ll take a look at some well-known (and little-known) examples of great typographic and visual style from print and online. We’ll delve into the typographic origins of these looks to help us understand why they work, and we’ll explore exactly how you can use web standards to get the same look on your site.
Design / Development CSS3, typography, web fonts
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Yes
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Mark Todd,
Renegade Media
If technology is the new rock 'n' roll and Keith, Mick and gang are still strutting their stuff. Wha...
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If technology is the new rock 'n' roll and Keith, Mick and gang are still strutting their stuff. What's in it for the experienced over the pubescent fresh thinkers out there?
With new technologies hatching like easter bunnies 24/7 and a landscape that few can predict. Creative Social presents a forum for Freshness Vs Reference - also known as experience.
As a brand or client where would you put your money and why?
Our panel of original innovators from the creative fields have got a few lessons for the young, young guns. Talent is talent whichever way it comes.
Branding / Marketing / Advertising creative social, creatives, die
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Yes
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Kyra Reed,
MarKyr Media
A must-see presentation for any social media or marketing professionals. This is the story of how a...
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A must-see presentation for any social media or marketing professionals. This is the story of how a small business became a global Social Brand. Take a behind-the-scenes look into the social media strategy and tactics that saved a 37 year-old music institution from going out of business. Once the defining voice in rock music, by the early 2000s the Roxy Theatre had lost its relevance and the support of the Los Angeles music community. That all changed in 2006 with the introduction of Social Media and the values it represents. Over the course of five years not only has the public's opinion changed, but The Roxy is now the #1 venue on Facebook, Twitter, and Instagram. With over 300k fans and 6 million post views a month on Facebook alone, the Roxy has reinvented itself from a place on the Sunset Strip to a global lifestyle brand.
Owner Nic Adler and Social Brand Strategist Kyra Reed reveal their insights and plans for growing the Roxy from a has-been venue to a managing an international community of hundreds of thousands of fans and daily interactions. The challenges and insights they have gained from growing their community from 30k to 300k in just over 6 months will be of help to any company dealing with a rapidly expanding community, hungry for content and interaction. They will also discuss how The Roxy is viewing the ROI of social and using the community to leverage new and unexpected opportunities with sponsors and vendors.
Social Media / Social Networks branding, Marketing Strategy, social media
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Megan McMahon,
Likeable Medi
It’s the fear we all have: getting canned by the clients that keep our agencies running. Chances a...
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It’s the fear we all have: getting canned by the clients that keep our agencies running. Chances are, we’ve all screwed up once, twice, or maybe even a bunch of times and gotten the boot from a client or two. So how do we stop screwing up? How do we prevent that dreaded phone call where you know the client has just had enough. Join Dave Kerpen, New York Times best selling author as he takes you through what NOT to do when running a social media agency. In the spirit of transparency, Dave will admit that he’s lost a few clients, but hey…that’s only inspiration to figure out what went wrong and how to fix it so it doesn’t happen again. So you want to know how to lose your favorite client in 10 days? Dave will give you the crash course to crashing.
Social Media / Social Networks social media, social media agency, social media crisis
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Yes
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Lisa Weser,
Fleishman Hillard
Learn how some of the world's largest brands are propelling their companies toward a culture of soci...
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Learn how some of the world's largest brands are propelling their companies toward a culture of social business from the inside-out. This session will cover tools, training and programs that promote employee collaboration, productivity, information-sharing, innovation and ambassadorship with transformative results.
Work and Happiness Employee engagement, Internal Communication, social media agency
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Dermot Hikisch,
B LAB
B Corporations are a new type of corporation which uses the power of business to solve social and en...
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B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. B Corps are unlike traditional businesses because they:
Meet comprehensive and transparent social and environmental performance standards;
Meet higher legal accountability standards;
Build business constituency for good business
Spanning over 60 industries, leading social media companies working to build a healthier planet and happier society have become B Corporations to expand their impacts. Join this session to learn more about these companies and the innovative work they are achieving.
Greater Good / Charity / Nonprofit conscious capitalism, good companies, sustainability
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Yes
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Mike Benkovich,
Microsoft
Does what I know that you know about me, lead me to believe that you’re the type of person who wou...
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Does what I know that you know about me, lead me to believe that you’re the type of person who would throw a Rock, Paper or Scissors in this next round? Maybe it's time for the Iocane strategy! Coming this fall Microsoft will be running Rock Paper Azure tournaments at conferences including HDC, St. Louis Day of .NET and Minnesota Developer Conference where participants are able to design and build logic into a ‘bot’ to compete for prizes and prestige as we have fun with the cloud and some friendly competition...
In this session we start with a blank slate, really start from scratch to build a mobile client and a Windows Azure app to play the game on the Windows Phone. We connect it to the cloud to try our hand to see if we can beat the system. From designing and deploying WCF Services, to Authentication with third party credentials, to SQL Azure and Cloud Storage we will have fun exploring the possible and see if we have what it takes to become an RPA Grand Master...even if you don't have any spare iocane.
Design / Development Cloud Computing, Rock-Paper-Azure, Windows Phone
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Yes
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Katerie Troutman,
Fleishman-Hillard
Take a step back in time to 1962 - the US was the “melting pot” of the world. It was a time of F...
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Take a step back in time to 1962 - the US was the “melting pot” of the world. It was a time of Friday night drive-ins, the Beach Boys on the radio, doing the Twist, and men on the moon. But also, it was a time of war, cultural segregation, discrimination, and stifled immigrant opportunities. Back in the ‘60s, B to C communications and marketing were dramatically different than what they are now, in 2012. This is an era of equality, yet an understanding of individualized culture. Presently, with the World Wide Web and Social Media platforms at full blast, online multicultural communications are following suit. We are truly now a melting pot - each of us, a different ingredient to the American fondue - combining our cultures and experience into our communications, and creating a diverse, colorful recipe.
But what will be, 50 years from now? With the current rate of immigration into the US, will our culture and marketing practices have changed by the year 2062? Will we be one culture and one market – American? Or, will our communications be ever more segmented than they are now, responding to the ever-increasing diversity of our country? What is true equality in online marketing? Separate but equal or increasingly homogenous?
Branding / Marketing / Advertising Culture Change, diversity on Internet, online strategy
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Yes
No
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Bryan Jowers,
Giftiki
Thousands of startups fight for the few coveted spots in startup accelerator programs - they plan, c...
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Thousands of startups fight for the few coveted spots in startup accelerator programs - they plan, carefully craft their application and pray to the startup gods they will get accepted. However, once you get accepted, the ride becomes a rollercoaster towards Demo Day. Most founders who go through an accelerator have very little time to plan post accelerator. What is a founder and team to do right after graduation? Bryan Jowers, founder of Giftiki, had just this experience. He will share, along with other founders of accelerator graduates, the roadmap they followed post graduation to securing an equity investment from only Silicon Valley top-tier Venture Capitalists with an un-launched product soon after Demo Day.
Business / Startups / Funding Accelerator, Funding, Startup
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Yes
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Michelle Brigman,
Dell, Inc.
Social Media is moving fast & the conversations can be too big to digest. For large companies, ...
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Social Media is moving fast & the conversations can be too big to digest. For large companies, a Listening Command Center can help make sense of the information & enable effective management of the program. Dell’s Social Media Command Center is the operations hub aggregating 25k+ conversations daily, coordinating the management of viral issues, supporting team member engagement, & sharing voice of the customer comments globally. The Command Center helps to make our customers “real” v. a data point, resulting in a deeper commitment to great customer experience. During this session, you’ll learn how to scale social media activities, manage many different workstreams, & create a culture of customer passion.
Social Media / Social Networks Brand Awareness, social media crisis, social media management
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Yes
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Julie Whitaker,
Doctors Without Borders
Responding to medical humanitarian crises is filled with a variety of obstacles. Constraints like li...
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Responding to medical humanitarian crises is filled with a variety of obstacles. Constraints like limited time for aid workers, uneven staff education, lousy internet and mobile phone access, as well as the frantic pace of emergency response have made aid organizations reluctant to introduce technological innovations into their practice. This panel will explore how two international aid organizations collaborated with technology companies to adapt new technologies to field conditions in order to improve their emergency response. In one instance, Doctors Without Borders/Médecins Sans Frontières (MSF) teamed up with Google on a spatial mapping project to better understand the cholera epidemic in Haiti in 2010. In another program, Concern teamed up with the mobile phone carrier Orange to use mobile phones to transfer cash to impoverished mothers in rural Niger, a country in West Africa’s Sahel region. The discussion between the aid workers and technology company representatives can address how the programs were implemented, how the two cultures bridged their differences, and what lessons did they learn that could be applied to other possible initiatives.
Greater Good / Charity / Nonprofit africa, medicalarian, nonprofit
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Yes
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Joanna Wiebe,
OneMind
“The earth and I are of one mind.” Chief Joseph’s phrase evokes rich interactivity with self,...
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“The earth and I are of one mind.” Chief Joseph’s phrase evokes rich interactivity with self, others, the planet.
But sometimes we have to narrow the scope of the interactive experience. We ask, “at what levels do I want people to interact with each other, content, or with an instructor/SME?"
Helping us answer that question, the Seven Levels of Interaction is a cognitive tool that describes levels of energy exchange:
1. At the basic level of interactivity, a person just takes in DATA.
2. INFORMATION is data “in formation”.
3. KNOWLEDGE is seeing patterns within information.
4. UNDERSTANDING is the social foundation that is built as a person acquires data, information and knowledge, involving both cognition and emotion.
5. WISDOM is the crystallization of social understanding into signs -- stories, poems, myths, symbols, and archetypes.
6. VISION is the first level that is future-oriented.
7. At the level of ONE MIND, people interact deeply with themselves, one another, their environments.
The Seven Levels of Interaction mental model is an evolution of the Data Information Knowledge and Wisdom hierarchy (DIKW), which has been evolved by many writers since the 1920s.
Design / Development information architecture, instructional design, interaction design
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Monica Walsh,
Edelman
A panel comprised of publishing executives, app developers and tablet manufacturers gather to discus...
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A panel comprised of publishing executives, app developers and tablet manufacturers gather to discuss how the publishing industry has adapted to the first two years of tablet existence and how it plans to take advantage of continual improvements in hardware and operating system capabilities moving forward. Representatives from both Next Issue Media (a publisher backed venture) and aggregator app companies will outline the benefits of each business model and how each is addressing current consumer pain points and anticipating future consumer needs. Panelists will also discuss how they present print content differently for the digital audience using multiple devices, how technology is helping personalize the magazine experience, how advertising is making the shift from print to digital and how digital editions no longer adhere to the month-long lifecycle of their printed counterparts.
Content / Content Strategy app, digital publishing, tablet
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Yes
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Jason Small,
FanBridge
Positioning yourself from your job title to your first conversation with potential prospects can mak...
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Positioning yourself from your job title to your first conversation with potential prospects can make or break a relationship in the first 30 seconds. Making your prospect feel like they are part of a select group you are filtering through translates into a much higher degree of interest and focus from your prospect. To elevate this even further, placing the burden of validation upon your prospect also turns the tables in your favor; forcing the prospect into a new position as 'the seller.' This panel will discuss the right ways to use this approach in business, as well as suggesting other approaches geared towards bringing out the 'seller' in your prospect and effectively turning the tables in your favor.
Business / Startups / Funding Business Development, Business Strategy, Partnering
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Yes
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B. Evan Burns,
Olympia Media Group
Think about the power major publicly traded media companies held in the 50's. You read their newspap...
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Think about the power major publicly traded media companies held in the 50's. You read their newspapers, listened to their radio stations, and watched their TV station.
Why do these companies look more or less the same today as they did twenty, thirty, or forty years ago? What would be different about the world today if these companies had been the pioneers in interactive media, leveraging their massive audience?
On the flip side of the coin, interactive and new media is the growth driver of content creation and media development. Why is it that these interactive media mavens shiver at the thought of acquiring customers though traditional advertising? Yet they will release press releases bi-monthly vying for the attention of the New York Times or Wall Street Journal.
There is a group of individuals that have begun to act differently, forward thinkers who are identifying way to tie these together to build powerful brands, launch game changing products, and develop game dynamics that can reach hundreds of millions of people instead of just early adopters.
The convergence of new and old media is happening right now, and this deep integration of traditional and interactive media beyond just posting on social media sites will change our consumption forever.
Content / Content Strategy Interactive, Old Media, Olympia Media Group
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Yes
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John Jacoby,
Automattic, Inc.
A developer from Facebook, Twitter, Tumblr, Google, Automattic together on a panel talking about how...
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A developer from Facebook, Twitter, Tumblr, Google, Automattic together on a panel talking about how we can and have influenced each other by open sourcing pieces of our code, and what our visions are for our software and social networking in general, in the short and long terms.
Social Media / Social Networks BuddyPress, open source, Wordpress
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Yes
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Monte Lutz,
Edelman
Influence is more than a number, but we ask for digits anyway because gut doesn’t check the box. T...
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Influence is more than a number, but we ask for digits anyway because gut doesn’t check the box. Tools such as Klout, Peer Index, TweetLevel and EmpireAvenue seek to articulate influence in numerical form, but these numbers are guideposts, not north stars. Influence isn’t static: influence for one topic can be apathy for another.
Brands and campaigns understand that products are launched or aspirations are sunk based on how well they tap into the unique fervor that fosters influence. We’ll examine the importance of popularity, engagement, trust, relevance and narrative for determining influence.
In doing so, we will reverse engineer the influence factors of popular tools and apply practical lessons of recent influence campaigns gone right and wrong. We’ll also answer who has more influence: a person with 10,000 followers on one platform or 2,500 on each of four; someone with 100 rabid fans or 10,000 passives; the cruise director or the prom king.
Social Media / Social Networks analytics, influence, social media
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